n addition to its other advertising formats, YouTube has introduced another for creators who are monetizing their videos content on the site. YouTube confirms that the new Cards will ‘display content that may be germane’ to that featured in your videos, such as different products or services.
Inventors won’t need to do a thing to start benefiting from the new Sponsored Cards. If you’ve set up the monetization feature for your videos then YouTube’ll automatically activate the cards across your content. You will start earning revenue from advertising once advertisers begin using the format to promote their products.
New Ad structure: YouTube Sponsored Cards
YouTube becomes to be rolling out this feature incrementally, so if it isn’t live for you right now, it could be soon. Once active, users will see a teaser for the sponsored card which will last a few seconds. They can then select to click on the Card icon – which will appear in the top right-hand corner of the video they are using – to access further information about the sponsored content.
The new Cards, like Interactive Cards, appear against videos not only on desktop, but on mobile. Considering that over 50% of YouTube uses come via tablets and smartphones, this mobile-friendly functionality is absolutely essential for both Inventors and advertisers alike.
YouTube Advertising structures
If your YouTube account is in perfect standing, you could be able to monetize most or all of your video content. This takes you the option of earning revenue from advertising placed against your content, which would add up to a decent income if you generate a considerable number of follows for your channel. In addition to the innovative Sponsored Cards, YouTube offer the following advertising formats any Inventors can opt in to:
Has the new YouTube Sponsored Cards featured been supported your account? Let us understand in the comments below.
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