By now, you are probably sick of hearing how great social media is to advertise. But, you cannot argue with the facts. It is expected that by 2017, social media marketing will be generating about $11 billion in revenue. And that is $6 billion higher than it was just 4 years prior!
The social media advertising pioneers had little idea of the gold mine that they were sitting on. How could they; when sites like MySpace and FB first launched, who knew that they were going to take off the idea that they did?
Everyone knows how competitive & lucrative social media marketing is & larger companies have entire dedicated teams & departments handling their social media sites. Many companies are shifting resources to love social media marketing over more traditional advertising lines.
Thinking Outside the Box With Social Media
Social media seems to be a natural fit for clothing lines, apparel brands and t-shirt sellers. Products could be easily integrated into social media advertising requirements using simple, relevant images, videos and other media attached to postings that users & search engines love to see.
These media sources are easily shareable across multiple platforms, making using them even better. Furthermore, it is easy to categorize your postings so that users specifically interested in fashion will be loved, helping secure your effect even more rather than coming off as white noise.
As you have no doubt noticed, when selling clothing, it just works when people are able to see your inventory. And with social media advertising, you could get your designs in front of a lot of different potential customers quickly & easily. Sometimes, like through Twitter, your posts could achieve into the billions, spreading all over the world.
Facebook, Twitter and Instagram are without a doubt the greatest social media players in the game. They draw in the largest & most diverse audiences and are equip with powerful marketing tools to achieve them.
But with this gold-rush in full swing, these platforms are suffering from oversaturation. If you want to compete here you have really got to know what your doing, or hire someone that does. Or alternatively, it can be wiser to branch out to the smaller networks to crave out your brand’s mark. Pinterest, Vine and Snapchat and highly-underrated networks that could be very lucrative if your willing to give them shot!
1. Pinterest for Business
Pinterest has been around for about six years & has ballooned to more than 100 million active monthly users. In addition to these users, 500.000 accounts are dedicated business users. It is no wonder it’s so popular – the platform is all about creating catalogs of ideas & themes using images that are easily shareable to other Pinterest users.
It seems as if it is a perfect fit for clothing companies. From roughly sketched designs to finished products, there is a lot Pinterest can do with fashion items.
The reason it works for industries is that users make their page based on specific categories, be it food, fashion, décor and much more. When users find an image that’s been shared that they want, they “Pin” it onto their board. Once an image is Pinned, the original user is added to their feed, growing their sphere of influence.
Best of all, setting up a business account is simple. Only choose “Pinterest for Business” and they’ll guide you with lessons on how to properly set it up.
2. Vine for Business
Vine has become a great social media tool because users make short six-second looping videos that are easy to watch & easy to share. The reason it hasn’t reached the level of popularity that FB has is the app has been given a 17+ rating, making it a little more difficult to use on. Vine has more than 200 million active users.
Like with other creative brands, such as musicians, comedians and actors, fashion lines can use Vine to market their talents. Vine works best if videos are humorous, when the videos have more than one person involved. Try making a funny viral video while wearing your shirts for a lot of views.
Another selection is a short behind-the-scenes take where you make your clothes, as well as other members of your team. Vine is a good way to garner attention for not much money & aggressively taps into guerilla marketing.
Some people know the ins & outs of Vine better than others and you could always contact an underground marketing rep. Just be sure that they have the sort of experience & creative process that you are looking for first.
3. Snapchat for Buisness
The app that was first popular among teens sending weird, funny, and/or inappropriate images & videos to each other has finally garnered the attention of corporate heavy hitters. Since its inception, there has been a clear shift in focus from teens to adults and brands are jumping on the bandwagon in droves. It is an obvious choice – Snapchat has 100 million daily viewers.
The reason it has not been as popular for marketing purposes is that pictures & videos disappear after ten seconds or less. What company would market that way? They are missing the point, however. Using Snapchat like the presents a way to make short, memorable posts. Look at it the way; when a commercial comes on the radio / on TV, does it permanently stay there?
Snapchat does have a “Story” feature that lets for images and videos to stick around for an entire 24 hour period before disappearing. What is great is that these posts can be random, they can work together to create a narrative. In this way, you could take the same steps a traditional advertisement would take to craft a story that sells a product. It just so happens that the advertisement exists in the here and now and disappears forever tomorrow. It is perfect for the seemingly ever shorter attention spans of today’s users.
Unlike other traditional media outlets, making a “day in the life” story is more authentic. Media is captured directly from your phone, making it impossible to tamper with the captured movies / images except with the included filters. This makes it seem more real and raw and gives a more personal view into your brand.
The downside is, Snapchat is a little too new for brands to discover the “right” way to advertise on it. However, that does give the advantage of whether you find a way that works for you, you are already ahead of the competition.
Expand Your Horizon, And Your Pockets
No doubt FB, Twitter, and YouTube are still the core social media giants, and having business profiles with them is still a good idea. Utilizing Pinterest, Vine and Snapchat are other options to include in your marketing arsenal.
These 3 social media platforms are home to a younger user base that spend more time online but still have disposable income. They’re the ones with the best grasp of modern technology and the ones that will be causing demographic shifts in purchasing behaviors.
Another reason to take those platforms seriously is that they push you to think beyond traditional online marketing solutions. This will only add to your brand’s identity & personality, and once you find a solution that works it’ll help you even more.
Finally, established social media sites feel very one-sided; there is little room for a brand to communicate with the customers. With these sites, however, communication is easier, more open and often instantaneous, giving real-time feedback & even correspondence. Everyone is learning how to effectively market by social media. Even though sites have been established for over a decade, it is still an ever-changing field. In fact, FB and Twitter are beginning to show signs of their popularity waning and the three newer entrants may take their place one day.