How To Capitalize on Facebook Live For Your Business
Video wins hands-down when it comes to engagement and sharing. Brightcove statistics indicate that social video achieves 1,200% (and that is not a typo) more shares than do images and text. What do you get if you combine social video with the most powerful social network of the world? To draw views and shares, a social media magnet that is bound.
Last year, when the company tested the new service with selected accounts Facebook Live made its debut. Facebook Live now available requires just a video camera, an Internet connection and a Facebook account to all users. The social media site does all the rest.
While friends and fans react to the video as it streams, users share live-streaming video. On Facebook, viewers need not watch the whole video to get to the parts that interest them the most, unlike what they need to do on competitors Periscope and YouTube.
In real time, these viewers of Facebook are let to react to individual parts of the video, generating an impressive amount of engagement data by using a proprietary system.
That’s right, although it may sound Orwellian and slightly creepy, for marketers, what results, engagement data and opportunities to connect with followers, is enormous. The good news is that for marketing purposes any size business, large or small, can use Facebook Live.
Your business can capitalize on Facebook Live through 3 ways
Through video your customers are connected by Facebook Live to your business. On the site Facebook Live remains so that customers can watch and react to it later when your video streams live. Also the video can be shared by them with friends and family, potentially increasing its reach.
Although in many different ways for your business, you can use Facebook ad coupon, 3 great options include:
- “Behind the scenes” content: When we have an exclusive look at something other people do not have access to, all of us love to feel that. Thus, on your business’ manufacturing process, your decisions, your daily operations… peel back the curtain whatever you feel comfortable sharing (and whatever you do not mind a competitor viewing). how you make your unique surfboards, or how you whip up their favorite dessert let’s show your customers. They can be given to access to a side of your business few have ever seen before.
- Daily updates:Through Facebook Live, followers of service-oriented businesses can be shared daily updates, tips and helpful hints. For instance, to follow Guy Kawasaki lead, he offers daily tips which are quite popular, and other business gurus, coaches and experts have been quick. When they are filled with useful information, these types of quick tips or daily tips can become a popular social media feature.
- Livestreamed events:A great way to engage with your customers and followers is live-streaming the event when your company hosts conferences or events. Chances are you have plenty of followers who want to attend the event but can not afford to. Open it by live-streaming the keynote speakers, sessions, event hall and other aspects of the event instead of limiting access. Also you can take the best-viewed sessions later and offer them as stand-alone videos.
Improving Facebook Live videos
Facebook Live videos can be edited, and since you are able to key-in your own descriptions, you can make them as engaging and keyword-rich as you like. Begin by writing a catchy headline and description of your video. Since this is what will appear in newsfeeds of user, because it is got to grab their attention while reflecting what is in your video, people view what they expect once they click your link Octosuite Review .
Also for your videos, can choose your audience. You can select the groups who will view your video, or permit it to be seen by all when you have grouped your audience into categories.
You will see a constant stream of data that includes the number of viewers watching when the video plays on Facebook. As subscribing ensures that your videos appear in people’s newsfeed any time you make a new video, let’s be sure to invite viewers to subscribe to future videos.
Your livestream will be saved to your Facebook profile only like any other video when it is complete. When your video is saved to your wall, you can edit title, description of it and the video itself. Also can choose a category for it and add features, like a call to action.
Learn more about Facebook Live
You will need to download the company’s free app to your page to get started when you have a Facebook page and want to begin using Facebook Live. From Facebook you can take more available instructions and information: Facebook Media as Tips for Using Facebook Live.
Facebook remains the most influential social media site of the world with over one billion users every day worldwide. By harnessing the power of social video in ways never seen before, Facebook Live brings that influence to a whole new level.
Many features of it can be explored, for your business, let’s try these 3 tips and put the power of video to work.